Association for Consumer Research (ACR) 2024

  • Jeon, S. (Speaker)
  • Femke van Horen (Participant)
  • Michail Kokkoris (Participant)

    Activity: Participating in or organising an event types › Participation in conference

    Description

    To Copy or Not to Copy? Copycat Evaluations Vary by Retailer Image but Also Differentially Impact Retailer Image (Working Paper)
    Period27 Sept 2024
    Event typeConference
    LocationParis, FranceShow on map
    Degree of RecognitionInternational

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