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Research Talk at the University of Bath School of Management
Jeon, S.
(Invited speaker)
School of Management - Business School
Activity
:
Participating in or organising an event types
›
Invited talk
Description
I delivered a research talk on the role of humor in copycat advertsiing at the Bath Retail Lab (https://bathretail.com/).
Period
6 Dec 2023
Event type
Other
Location
Bath, United Kingdom
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