Research Without Borders 2021

Neild, M. (Speaker)

Activity: Participating in or organising an event types › Participation in conference

Description

From Inconceivable to Obvious - co-creating a radical innovation accelerator

Period	19 May 2021
Event type	Conference
Location	Bristol, United KingdomShow on map
Degree of Recognition	Regional

Keywords

Innovation
radical innovation
socio-cultural theory
cultural psychology

Documents & Links

This 10 minute video shows that Innovation efforts typically fall into 2 camps: Theatre – going through the motions with little to show for it or denial – giving up. Barely 10% of innovation programmes deliver on their promise. Research suggests that the problem is neglecting human habits and culture, reducing engagement with and by adopters. Learning from socio-cultural theory used in teaching provides insights and a new innovator development programme is being co-created with 15 young research assistants.

Related content

Activities
Research Without Borders 2021
Activity: Participating in or organising an event types › Participation in conference