Researching and Applying Metaphor (RaAM) Specialized Seminar

Ford, S. (Presenter)

University of Bristol Business School

Activity: Participating in or organising an event types › Participation in conference

Description

“The harder the struggle, the more glorious the triumph”: Controversial use of figurative communication in sports commercials.

Period	6 Jun 2024
Event type	Seminar
Location	Macerata, ItalyShow on map
Degree of Recognition	International

Related content

Projects
Investigating the creative use and effectiveness of figurative communication in advertising: A collaboration with marketing practitioners
Project: Research