Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of 'behaviour change'

    Activity: Talk or presentation types › Public talk, debate, discussion

    Description

    ISM-Open one day social marketing conference
    Period29 Sept 2014
    Held atOpen University, United Kingdom
    Degree of RecognitionNational

    Keywords

    • practice theory
    • behaviour change
    • social marketing

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