Do flavour descriptions influence subjective ratings of flavoured and unflavoured e-liquids among non-smoking and non-vaping UK adolescents?

This was an online observational study that aimed to compare the effect of e-liquid packaging flavour description (i.e., unflavoured versus flavoured) on packaging appraisal and packaging receptivity. Secondary outcomes were perceived harm of, and perceived audience for, the product. Participants were 120 adolescents aged 11-17 years old.