Informing drinkers: Can current UK alcohol labels be improved?



This study assessed participants’ accuracy of estimating weekly serving limits of alcohol, and motivation to quit after viewing a health warning. Participants (final n=1884) completed an online between-subjects experiment with two components. First, participants were randomized to view one of four different unit labels and participants completed a task assessing their conceptual understanding of unit labels and a drink choice task. Second, participants were randomized to view one of eight health warnings (which varied according to message content, specificity, and framing), and we measured responses to these warnings.
Date made available17 Sep 2018
PublisherUniversity of Bristol

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