No effect of gamification on attrition from a web-based longitudinal cognitive testing study

  • Marcus R Munafo (Creator)
  • Jim Lumsden (Creator)
  • Andrew Skinner (Contributor)
  • David Coyle (Contributor)
  • Natalia Lawrence (Contributor)



In this online experimental repeated-measures study, participants were randomized to one of three gamelike variants (non-game, points, theme) in a between subjects design, to assess whether gamification reduced dropout from the study (attrition).
Date made available20 Oct 2017
PublisherUniversity of Bristol

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