Research output per year
Research output per year
Personal profile
Research interests
I study YouTube influencers and their impact on veganism's legitimacy. I am also interested in social and lifestyle movements within the digital context. My research employs a mixed-methods approach, combining computational social sciences with qualitative analysis.
Research Groups and Themes
- MGMT Operations and Management Science
Keywords
- legitimacy theory
- social media
- social movements
- NLP
Fingerprint
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Research output
- 2 Conference Contribution (Conference Proceeding)
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Rethinking Legitimacy Co-construction on Social Media: Veganism on YouTube
Jezierska, A., Bernardi, R., Zhang, W. & Zhu, E., 17 Dec 2025, ICIS 2025 Proceedings. Association for Information Systems, (International Conference on Information Systems (ICIS); vol. 11).Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)
Open AccessFile21 Downloads (Pure) -
Changing people's views about veganism and climate change: influencers as lifestyle changemakers in social dilemmas
Jezierska, A., Bernardi, R., Zhang, W. & Zhu, E., 5 Jul 2024, Proceedings - 28th Pacific Asia Conference on Information Systems, PACIS 2024. Pacific Asia Conference on Information Systems, 10 p. 1535. (Pacific Asia Conference on Information Systems (PACIS); no. 11).Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)
Open AccessFile112 Downloads (Pure)