Research output per year
Research output per year
Research output
- 10 results
Search results
-
2021
Viral versus Virtuous – How Creative Drive for Buzz Can Also Drive Reputational Damage
Rossi, R. & Nairn, A., 2 Aug 2021, Creativity and Marketing: The Fuel for Success. Pantano, E. (ed.). Emerald, p. 119-132Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
1 Citation (Scopus) -
2018
Legal, decent, honest, truthful…and trustworthy?
Nairn, A., 26 Oct 2018, Anti-Social Media. The Big Issues. Mair, J., Tait, R., Clark, T., Fowler, N. & Snoddy, R. (eds.). AbramisResearch output: Chapter in Book/Report/Conference proceeding › Chapter in a book
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2017
Conducting International Consumer Research with Children: Challenges and Potential Solutions
Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A-M., Bakir, A., Couberghe, V., Hudders, L., Hua, L. & Spotswood, F., 22 Sept 2017, The Routledge Companion to Consumer Behaviour. Solomon, M. R. & Lowrey, T. M. (eds.). Routledge, (Routledge Companions in Business, Management and Accounting).Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
2 Citations (Scopus) -
2016
Defend the Indefensible: Helping children cope with the implicit influence of online game advertising
Nairn, A. & Hang, H., 6 Apr 2016, Advertising in New Formats and Media. De Pelsmacker, P. (ed.). Emerald, p. 361-379 18 p. 17Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
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2015
Barbie
Nairn, A., Feb 2015, The Wiley-Blackwell Encyclopaedia of Consumption and Consumer Studies. Cook, D. & Ryan, M. (eds.). Wiley-BlackwellResearch output: Chapter in Book/Report/Conference proceeding › Chapter in a book
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Children as Vulnerable Consumers
Nairn, A., 20 Aug 2015, Consumer Vulnerability: Conditions, contexts and characteristics. Hamilton, K., Dunnett, S. & Piacentini, M. (eds.). Routledge, 7Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
2 Citations (Scopus) -
2014
The role of commodified celebrities in children's moral development: The case of David Beckham
Wicks, P. G., Nairn, A. & Griffin, C., 27 Nov 2014, Brands: Interdisciplinary Perspectives. Taylor & Francis Group, Vol. 19. p. 242-267 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
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2013
Arguments, Bullies and Feeling Poor: How Consumer Culture Affects Children's Relationships
Nairn, A., 2013, Exploiting Childhood. Jessica Kingley, p. 34 49 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
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2012
Advertising and Child Wellbeing
Nairn, A., 2012, Handbook of Child Well-being: Theories, Methods and Policies in Global Perspective. Ben-Arieh, A., Casas, F., Frones, I. & Korbin, J. E. (eds.). Springer, Dordrecht, p. 2031-2055 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
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2010
Children and brands
Nairn, A., 1 Jan 2010, Understanding Children as Consumers. SAGE Publications Inc., p. 96-114 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book
7 Citations (Scopus)