Dr Alison M Bard

PhD, FdSc(Bourne.), BSc (Hons) (Bristol)

  • BS40 5DU


Research output per year

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Personal profile

Research interests

Alison Bard’s PhD studies at the Bristol Vet School provided a detailed picture of the current advisory and communication strategies employed by UK cattle veterinarians in the pursuit and enactment of change. She also examined the feasibility of Motivational Interviewing, a communication methodology used widely in the medical sciences, applied in this context.

Having completed her PhD, Alison is now a research associate working within Bristol’s AMR Force pursuing her passion for understanding the complexities of veterinarian and farmer behaviours. As part of an interdisciplinary team, she is exploring the conditions needed to achieve improved veterinary diagnostic practices and treatment decisions, in the pursuit of sensible and sustainable use of veterinary medicines.

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Research Output

To change or not to change? Veterinarian and farmer perceptions of relational factors influencing the enactment of veterinary advice on dairy farms in the United Kingdom

Bard, A. M., Main, D., Roe, E., Haase, A., Whay, H. R. & Reyher, K. K., 1 Nov 2019, In : Journal of Dairy Science. 102, 11, p. 10379-10394 16 p.

Research output: Contribution to journalArticle (Academic Journal)

Open Access
  • 2 Citations (Scopus)
    7 Downloads (Pure)

    The future of veterinary communication: Partnership or persuasion? A qualitative investigation of veterinary communication in the pursuit of client behaviour change

    Bard, A., Main, D., Haase, A., Whay, B., Roe, E. & Reyher, K., 3 Mar 2017, In : PLoS ONE. 12, 3, 17 p., e0171380.

    Research output: Contribution to journalArticle (Academic Journal)

    Open Access
  • 32 Citations (Scopus)
    579 Downloads (Pure)

    Training in motivational interviewing improves cattle veterinarians’ communication skills for herd health management

    Svensson, C., Wickström, H., Emanuelson, U., Bard, A. M., Reyher, K. K. & Forsberg, L., 17 Apr 2020, In : Veterinary Record. 9 p.

    Research output: Contribution to journalArticle (Academic Journal)

    Open Access
  • 20 Downloads (Pure)


    Best Poster

    Bard, Alison M (Recipient), 2 Nov 2016

    Prize: Prizes, Medals, Awards and Grants

  • School of Veterinary Science Impact Award

    Bard, Alison M (Recipient), 20 Feb 2015

    Prize: Prizes, Medals, Awards and Grants

    Best Communication

    Bard, Alison M (Recipient), 12 May 2015

    Prize: Prizes, Medals, Awards and Grants

  • Supervised Work

    Improving dairy cattle welfare : examining Motivational Interviewing, veterinary communication and the herd health advisory paradigm

    Author: Bard, A. M., 19 Jun 2018

    Supervisor: Reyher, K. K. (Supervisor), Main, D. C. J. (Supervisor), Roe, E. J. (Supervisor), Haase, A. M. (Supervisor) & Whay, H. R. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy (PhD)