Personal profile

Research interests

Dr Javornik's research broadly focuses on consumer behaviour and digital marketing and she specialises in immersive technologies, with a particular interest in the use of augmented reality in commercial contexts, as well as consumer perception of immersive technologies and consumer well-being. Methodologically, Dr Javornik specialises in experiments and user studies. 

She completed her PhD and MSc at Università della Svizzera italiana in Lugano, Switzerland. During her PhD studies she won the Swiss National Science Foundation grant for prospective researchers to spend a year at the UCL Interaction Centre. She also conducted a 6-month industrial secondment in collaboration with the London-based studio Holition, for which she obtained the UCL Enterprise funding.  

Her work has been published in internationally recognised journals (e.g. Journal of Interactive Marketing, Journal of Retailing and Consumer Services) and presented at leading conferences both in marketing and human-computer interaction, where she received awards for the presented work. 

Dr Javornik maintains strong links with industry through consultancy and research collaborations.  She has also delivered several workshops for international companies or executive programs in the area of consumer experience and digital marketing.


  • Augmented Reality
  • marketing
  • Consumer behaviour
  • Digital marketing
  • Immersive technology
  • human computer interaction
  • Consumer well-being
  • identity
  • Virtual reality


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