Dr Antony G Beckett

Antony’s research has focused on the application of practice-based thinking and practice ontology into marketing, strategy and innovation.

In his role as Undergraduate Programme Director in CFI he is currently exploring how practice thinking can be translated into studio-based teaching approaches to help students develop insights into innovation.

Areas of particular interest include the links between the disruption of practices and insights into innovation and first and second-mover advantages and the role of practices as the basis for new competitive spaces.