Dr Asma A I Vranaki

I am an empirical and interdisciplinary scholar who specialises in all aspects of Digital Law and Regulation. A core theme in my work is how emerging and disruptive digital environments, practices and technologies, such as social media, machine learning, connected ecosystems and cloud computing, can be effectively regulated.

In recent years, my work has explored the broad range of data privacy law challenges raised by data-driven operations including automated decision-making; profiling; commercial surveillance; facial recognition technology; 'Big Data' analytics; opaque, transborder and multi-actor processing chains; connected ecosystems and responsible and lawful data stewardship. Through empirical analyses of these complex, contigent and mutable problematics within particular sectors like financial services, Ad Tech and social media, I have developed insightful, innovative and original insights into the variable roles of law and other regulatory interventions in safeguarding data privacy rights in specific contexts. Here, I have also shed new light, both from empirical and theoretical perspectives, on the enforcement challenges faced by data privacy regulators in such contexts.

My other areas of work include online harms regulation; digital copyright adjudication and enforcement; presence of plural regulators in digital 'regulatory spaces' and balancing competing rights and interests in online environments (e.g. data protection vs competition).