20192019

Research output per year

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Personal profile

Research interests

I am interested in the performance gap between businesses that thrives, and those that survive.  My primary focus in the impact on financial performance from the proper configuration of strategic choices and entrepreneurial behaviours.

 

Education/Academic qualification

Cardiff University

Award Date: 1 Sep 2004

Cardiff Metropolitan University

Award Date: 1 Jun 2003

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Research Output

  • 1 Conference Contribution (Conference Proceeding)

Building a Brand that Resonates on an Emotional Level

Hobbs, B., 14 Nov 2019, Insurance Innovators Summit 2019.

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)