Professor Chris W Preist

BSc, MSc

  • BS8 1UB

  • BS8 1SS

    United Kingdom


Research output per year

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Personal profile

Research interests

The main focus of my research currently is on the following:

  • The application of digital technology (particularly social computing and mobile technology) to engage communities around environmental and social sustainability.
  • The role of gamification techniques and social norm theories in such engagement (and, more broadly, in crowdsourcing and citizen science), and the analysis of the interaction between competitive and contributional motivations of participants.
  • Environmental impact of digital technology, and more broadly consumer electronic goods. Particularly the understanding of user behaviour and how this affects such impacts. The role of interface design on influencing user behaviour with regard to environmental impacts.
  • Life Cycle Assessment techniques applied to end-to-end digital products and services. Representation of uncertainty within such analyses, particularly with regard to user choices and behaviour in the system.

My secondary interests are:

  • The integration of life cycle analysis and carbon footprinting techniques into broader systemic models of sustainability impact.
  • Agent-based simulation of socio-economic systems, particularly those with environmental implications, (For example, tragedy-of-the-commons problems) and exploration of the impact of alternative social and economic interventions in such systems.
  • The role of computer technology within the wider socio-technical systems emerging to address climate change and other sustainability issues.
  • The interplay between technology innovation, business models and sustainability impacts, particularly in the commercial publishing industry.

Structured keywords and research groupings

  • International Development
  • Cabot Institute City Futures Research
  • Cabot Institute Low Carbon Energy Research

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Research Output

Using Crowdsourcing to Support Pro-Environmental Community Activism

Massung, E., Coyle, D., Cater, K. F., Jay, M. & Preist, C. W., 27 Apr 2013, Proceedings of the SIGCHI conference on Human Factors in Computing Systems 2013. Association for Computing Machinery (ACM), p. 371-380 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

  • 89 Citations (Scopus)

    Normification: Using Crowdsourced Data to Affect Third-Party Change

    Massung, E. & Preist, C. W., 27 Apr 2013, Proceeding CHI EA '13 CHI '13 Extended Abstracts on Human Factors in Computing Systems. New York: Association for Computing Machinery (ACM), p. 1449-1454 6 p.

    Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

  • 1 Citation (Scopus)
    244 Downloads (Pure)

    Modeling and assessing variability in Use Phase Energy of online multimedia services

    Schien, D., Shabajee, P., Yearworth, M. & Preist, C. W., 2013, (In preparation).

    Research output: Working paperWorking paper and Preprints

  • 220 Downloads (Pure)

    Supervised Work

    Research into the possible effects of new and emerging information technology on the delivery and consumption of environmental information in businesses

    Author: Mora Rodriguez, M., 23 Jan 2020

    Supervisor: Preist, C. (Supervisor)

    Student thesis: Doctoral ThesisEngineering Doctorate (EngD)


    The use of digital technology to encourage householders in the energy sector to retrofit their properties and adopt sustainable heating behaviours

    Author: Weeks, C., 23 Jan 2019

    Supervisor: Preist, C. (Supervisor), Delalonde, C. (External person) (Supervisor) & Ferguson, D. J. (External person) (Supervisor)

    Student thesis: Doctoral ThesisEngineering Doctorate (EngD)