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Personal profile

Research interests

Davit Marikyan holds a Ph.D. in Marketing and Information Systems Management from Newcastle University Business School (UK). He attained a Master's degree in Marketing and Strategy from the University of Warwick, Warwick Business School (UK), and a Bachelor's degree in Business Management and Marketing from Westminster University (UK). Research interests embrace the impact of e-business technologies on organisational and consumer levels. More specifically, his research revolves around consumer behaviour in the context of innovative technology utilization. In his research, Davit explores the psychological and cognitive underpinnings of technology acceptance and adoption in public and private settings. He also focuses on the implications of the digital transformation of organisations in relation to business model innovation. Currently, Davit is working on projects that aim to investigate consumer consumption through the lenses of nostalgic experiences.

The research works that Davit has undertaken have appeared in several academic journals and have been presented at international conferences. One of the presented papers was awarded the Best Paper Prize for the rigorousness of research and novelty at the 24th UKAIS International Conference at St. Catherine's College Oxford in April 2019. Another one was acknowledged as the Best Paper at the British Academy of Management Conference 2021.

Specific areas of research are:

-               User behaviour, nostalgia, cognitive dissonance arousal and reduction mechanisms, decision making.

-               Technology adoption and acceptance, smart technology, privacy-preserving technologies.


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  • An Application of Voice-based Digital Assistants in the Work Context

    Marikyan, D., Papagiannidis, S., F. Rana, O. & Ranjan, R., 10 Sep 2021.

    Research output: Contribution to conferenceConference Paperpeer-review

    Open Access
    1 Downloads (Pure)
  • Blockchain in a Business Model: Exploring Benefits and Risks

    Marikyan, D., Papagiannidis, S., F. Rana, O. & Ranjan, R., 25 Aug 2021, I3E 2021: Responsible AI and Analytics for an Ethical and Inclusive Digitized Society : Conference on e-Business, e-Services and e-Society. Springer, Vol. 12896. p. 555-566 12 p. (Lecture Notes in Computer Science; vol. 12896).

    Research output: Chapter in Book/Report/Conference proceedingChapter in a book

    Open Access
    6 Downloads (Pure)
  • Examining the Implications of Smart Homes for Work

    Marikyan, D., Papagiannidis, S., F. Rana, O. & Ranjan, R., 15 Sep 2021, (Accepted/In press).

    Research output: Contribution to conferenceConference Abstractpeer-review