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Personal profile

Research interests

Davit Marikyan holds a Ph.D. in Marketing and Information Systems Management from Newcastle University Business School (UK). He attained a Master's degree in Marketing and Strategy from the University of Warwick, Warwick Business School (UK), and a Bachelor's degree in Business Management and Marketing from Westminster University (UK). Research interests embrace the impact of e-business technologies on organisations and consumers. More specifically, his research revolves around consumer behaviour in the context of innovative technology utilisation. In his research, Davit explores the psychological and cognitive underpinnings of technology acceptance and adoption in public and private settings. Currently, Davit is working on projects that aim to investigate consumer consumption through the lenses of nostalgic experiences.

The research works that Davit has undertaken have appeared in several academic journals and have been presented at international conferences. One of the presented papers was awarded the Best Paper Prize for the rigorousness of research and novelty at the 24th UKAIS International Conference at St. Catherine's College Oxford in April 2019. Another one was acknowledged as the Best Paper at the British Academy of Management Conference 2021.

PhD Supervision

I have the capacity to supervise PhD students. Below is the indicative list of research areas that I am interested in:

- Consumer behaviour, nostalgia, cognitive dissonance arousal and reduction mechanisms, decision-making processes, emotions.

- User behaviour, technology adoption and acceptance, technology use experiences, smart technology, privacy-preserving technologies.

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