Personal profile

Research interests

With a background grounded in marketing psychology and consumer behavior, my primary research thrust lies within the realm of consumer neuroscience, synonymous with the broader concept of neuromarketing. Specifically, my research centers on examining the effects of gambling advertising within social media platforms, particularly emphasizing content marketing strategies.

Spanning my academic journey across four countries, I've delved into diverse disciplines such as mathematics, urban anthropology, and psychiatry. This wide-ranging exposure has honed my capacity to innovate, echoing Sir Paul Nurse's insight that 'Great ideas often emerge from the unexpected convergence of seemingly unrelated elements.'

Moreover, my research portfolio encompasses investigations into economic games and social dilemmas, the influential role played by virtual assistants like Siri in shaping consumer behavior, and an in-depth exploration of the dynamics within the sphere of gambling.


  • Gambling
  • Consumer neuroscience
  • Advertising psychology
  • Persuasion psychology


Dive into the research topics where Edoardo Tozzi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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