Dr Eleonora Pantano

MEng, PhD

  • BS8 1SD


Research output per year

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Personal profile

Research interests

Her research activities mainly relate to the development of new customer solutions to improve retail analytics, strategies and management, with emphasis on the role of artificial intelligence, emotional analytics, and machine learning algorithms. She held Ph.D. in “Psychology of Programming and Artificial Intelligence” (2008), M.Eng. in Management (2005), and PG Cert in Higher Education Teaching and Supporting Learning (2016). She is also fellow of the Academy of Higher Education. Her findings appear in books and textbooks (i.e., Internet RetailingTechnology and Innovation for MarketingSmart Retailing: technologies and strategies) and in international peer-reviewed journals (i.e., Computers in Human Behavior, Tourism Management, Journal of Business Research, Psychology and Marketing). Her papers (more than 70) have also consistently pushed the frontiers in the area of marketing and have become highly cited by academics in the field, by frequently achieving the award of “highly commended paper”.

She has always been curios about the world and the phenomena related to human dynamics in retail context, and feels lucky since her passion has become her work!


Specific areas of research are:

  • Retail Management
  • Technology and Innovation for Marketing
  • Big data and new metrics for consumer research


PhD students are more than welcome in the above mentioned areas.


Structured keywords and research groupings

  • MGMT Marketing and Consumption

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Research Output

  • 24 Article (Academic Journal)
  • 1 Authored book
  • 1 Conference Abstract

Co-creating Corporate Visual Identity by Engaging Internal Stakeholders in Designing Brand Logo and Website

Foroudi, P., Nazarian, A., Kitchen, P., Hafeez, K., Priporas, C-V. & Pantano, E., 20 Mar 2020, (Accepted/In press) In : Journal of Business Research. 114, p. 42-59

Research output: Contribution to journalArticle (Academic Journal)

  • Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

    Pantano, E., Pizzi, G., Scarpi, D. & Dennis, C., 1 Aug 2020, In : Journal of Business Research. 116, p. 209-213 5 p.

    Research output: Contribution to journalArticle (Academic Journal)

  • Forecasting artificial intelligence on online customer assistance: evidence from chatbot patents analysis

    Pantano, E. & Pizzi, G., 1 Jul 2020, In : Journal of Retailing and Consumer Services. 55, 102096.

    Research output: Contribution to journalArticle (Academic Journal)

  • 2 Citations (Scopus)


    • 1 Community engagement, including convening focus/advisory groups

    Under the Cover of your Smart Phone

    Rutvica Andrijasevic (Advisor), , Gregory Schwartz (Contributor), & Eleonora Pantano (Contributor)

    27 Sep 2019

    Activity: Talk or presentation typesCommunity engagement, including convening focus/advisory groups