Dr Eleonora Pantano

MEng, PhD

  • BS8 1SD

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Eleonora's research activities mainly relate to the development of new retail technologies to improve customer solutions, strategies and management, with emphasis on the role of artificial intelligence, emotional analytics, and machine learning algorithms. Her findings appear in several books and textbooks, and in international peer-reviewed journals (i.e., Journal of Service Research, Annals of Tourism Research, British Journal of Management). Furthermore, the worldwide relevance of Eleonora’s research has been further highlighted by the World Health Organisation, which included many of her papers in the COVID-19 Global literature on coronavirus disease database.

Specific areas of research are:

  • technological solutions for better consumer experience and retail management, with emphasis on AI applications (including positive and negative effects) and human VS AI creativity
  • emotional analytics and machine learning algorithms (including predictive models) to improve retail analytics, strategies and theories, as well as to understand brands dynamics in social media


PhD students are more than welcome in the above mentioned areas.


Structured keywords and research groupings

  • MGMT Marketing and Consumption


Dive into the research topics where Eleonora Pantano is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or