Dr Emma Slade

PhD, MSc, BSc (Hons)

  • BS8 1SD

20142020

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

I am a Lecturer in Marketing at the School of Management, University of Bristol, UK. My research and teaching interests revolve around digital technologies and user behaviour. I have published articles in several highly regarded journals such as Psychology & Marketing, Computers in Human Behavior, Journal of Business Research, Information Systems Frontiers, and Public Management Review.

In 2016 I was Programme and Organisation Co-Chair of the 15th IFIP I3E Conference on "Social Media: The Good, the Bad, and the Ugly". I am an alumnus of CHERISH-DE’s Digital Economy Crucible funded by the EPSRC, I have previously been selected to participate in workshops under the British Council’s Researcher Links scheme, I was a recipient of an ESRC IAA Early Career Researcher Industry Secondment in 2018, and in 2019 I secured funding as a Co-Investigator from the Centre for Research and Evidence on Security Threats for a project on adoption of smart home technology.

I have supervised three PhD candidates to successful completion. I am currently available for PhD supervision in topics related to digital marketing, technology adoption, and consumer behaviour. I am particularly interested in emerging technologies, such as IoT and VR, and ethical issues in digital marketing.

Fingerprint Dive into the research topics where Emma Slade is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

Research Output

Editorial introduction: Advances in theory and practice of digital marketing

Dwivedi, Y. K., Rana, N. P., Slade, E. L., Singh, N. & Kizgin, H., Mar 2020, In : Journal of Retailing and Consumer Services. 53, 101909.

Research output: Contribution to journalEditorial (Academic Journal)

  • 3 Citations (Scopus)

    Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness

    Alzubaidi, H., Slade, E. L. & Dwivedi, Y. K., 31 Jan 2020, In : Journal of Business Research.

    Research output: Contribution to journalArticle (Academic Journal)

  • Perceived helpfulness of eWOM: Emotions, fairness and rationality

    Ismagilova, E., Dwivedi, Y. K. & Slade, E., Mar 2020, In : Journal of Retailing and Consumer Services. 53, 13 p.

    Research output: Contribution to journalArticle (Academic Journal)

    Open Access
    File
  • 14 Citations (Scopus)
    113 Downloads (Pure)

    Activities

    • 2 Participation in workshop, seminar, course
    • 1 Participation in conference

    Workshop on Developing an Agenda for Fintech Research in Emerging Economies

    Emma Slade (Participant)

    31 Oct 20172 Nov 2017

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    The 15th IFIP Conference on e-Business, e-Services and e-Society

    Emma Slade (Member of programme committee)

    13 Sep 201615 Sep 2016

    Activity: Participating in or organising an event typesParticipation in conference

    Workshop on Employee Engagement for Quality Energy Efficient Workplaces

    Emma Slade (Participant)

    21 Apr 201626 Apr 2016

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course