Personal profile
Research interests
Dr Esther Kang is a Lecturer in Marketing within the Marketing and Consumption group at the University of Bristol Business School and serves as Programme Director for the MSc Marketing programme. Her research interests include consumer learning, memory, mental simulation, information search/processing, and information overload. Substantively, she investigates consumer psychology and behaviour related to background music, charity campaigns, food imagery, social media, search engine inquiry, and technological experience.
Prior to joining the University of Bristol, Esther worked as an Assistant Professor of Consumer Psychology and Behaviour at the University of Cologne, Germany. She holds a Ph.D. in Marketing, with a focus on Consumer Behaviour, and a minor in Social Psychology from the State University of New York at Buffalo. She gained an MA in Marketing and a BS in Biology, with a Minor in Psychology from Ewha Womans University in South Korea.
Esther is a classically trained singer. She loves listening to classical music and frequently performs as a soloist or choir member in churches. She also enjoys strolling through the streets and visiting museums in her spare time.
Ph.D. Supervision
Dr Esther Kang is looking for good applications for Ph.D. under her supervision. A successful candidate should be able to demonstrate a strong academic background and original thinking.
Research Groups and Themes
- MGMT Marketing and Consumption
Keywords
- Consumer Learning and Memory
- Mental Simulation
- Information Search
- Information Overload
- Music Effects
- Prosocial Behavior
- Food Images
- Social Media Usage
- Search Engine Usage
- Technological Experience
- Sustainable Consumption
Fingerprint
- 1 Similar Profiles
Research output
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Beyond Consumer Protection: How Transparent Consumer Rights Disclosure Shapes Consumer Purchasing
Thomas, D., Srivastava, A., Denvir, C. & Kang, E., Dec 2025, In: European Law Review. 50, 6, p. 775-794Research output: Contribution to journal › Article (Academic Journal) › peer-review
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Cognitive Challenges in Double Discount Processing and Mitigation Strategies for Vulnerable Consumers
Kang, E. & Lakshmanan, A., 30 May 2025, 54th Annual Conference of the European Marketing Academy. European Marketing Academy, A2025-124714. (Proceedings of the European Marketing Academy).Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)
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Enhancing Responsible Retailing: Cognitive Challenges in Double Discount Processing and Mitigation Strategies for Vulnerable Consumers
Kang, E. & Lakshmanan, A., 11 Oct 2025.Research output: Contribution to conference › Conference Abstract › peer-review
Projects
- 1 Finished
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Interdisciplinary Collaboration for Advancing Human-Robot Interaction Research
Kang, E. (Principal Investigator)
18/03/24 → 31/07/24
Project: Research
Prizes
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Horizon Europe Collaboration Fund
Kang, E. (Recipient), 19 Mar 2024
Prize: Prizes, Medals, Awards and Grants
Activities
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Association for Consumer Research (ACR) Membership Committee (External organisation)
Kang, E. (Advisor)
Nov 2025Activity: Membership types › Advisory work for/on national or international committee or working group
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ESRC Peer Review College (External organisation)
Kang, E. (Reviewer)
2025 → …Activity: Membership types › Membership or peer review panel or committee
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Asia Marketing Journal (Journal)
Kang, E. (Editorial board member)
2023 → …Activity: Publication peer-review and editorial work types › Editorial activity