Photo of Fiona M Spotswood

Dr Fiona M Spotswood

BA, MA, PhD

  • BS8 1SD

20102020

Research output per year

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Personal profile

Research interests

I am a Senior Lecturer in Marketing with a particular interest in behaviour change and approaches to intervention for social change. I have edited a (2016) book entitled 'Beyond Behaviour Change' which focused on interdisciplinary approaches to behaviour change, and led a seminar series (funded by the ESRC) with the same title. My work in this stream explores the role of marketing in creating and solving society's wicked problems and I focus on applying 'social marketing' thinking, approaches and innovations to societal problems. Within this stream I am particularly interested in physical activity and am involved in a number of research projects exploring novel and innovative theorisations of physical activity and inactivity amongst different groups, with the purpose of identifying critical insights for interventions. Unusual amongst social marketing scholars, I tend to draw on theories of practice in my work and I am interested in exploring how a practice ontology can inform, shape and invigorate social marketing. I use practice theory ideas to inform social marketing research and management, as well as interogating social marketing and intervention from a critical perspective, particularly exploring the limitations, ethics and implications of individualist approaches and assumptions about social change. I am particularly interested in bringing insights from social practice theory into the public health intervention space.

 

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Projects

Research Output

A practice theory view of the temporality of mothering routines to inform physical activity social marketing programmes

Spotswood, F., Nobles, J. D. & Armstrong, M. E. G., 29 Jan 2020, (Unpublished) University of Bath Qualitative Research Symposium.

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

  • Changing emotional engagement with running through communal self-tracking: The implications of ‘teleoaffective shaping’ for public health

    Spotswood, F., Shankar, A. & Piwek, L., May 2020, In : Sociology of Health and Illness. 42, 4, p. 772-788 17 p.

    Research output: Contribution to journalArticle (Academic Journal)

  • Mothering routines, the family nexus and physical activity: Using practice theory to advance social marketing thinking

    Spotswood, F., Nobles, J. D. & Armstrong, M. E. G., 21 Apr 2020, (Unpublished) British Sociological Association.

    Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

  • Activities

    Estonia-UK research visit funded by International Strategic Fund

    Fiona M Spotswood (Speaker)

    1 Jul 20195 Jul 2019

    Activity: Other activity typesCollaboration

    International Society for Physical Activity and Health

    Fiona M Spotswood (Participant)

    18 Oct 2018

    Activity: Participating in or organising an event typesInvited talk

    International Society for Physical Activity and Health

    Fiona M Spotswood (Participant)

    16 Oct 2018

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course