Personal profile

Research interests

Jiaxi is a lecturer in Marketing and Consumption, with particular interests in food consumption and digital technologies. His research focuses on the role of digital technologies in mobilising consumer behaviour, and how consumers organise and perform consumption in everyday life.

Education/Academic qualification

Postgraduate Degree on Human Geography, Sun Yat-sen University

1 Sept 201630 Jun 2019

Award Date: 30 Jun 2019

Keywords

  • food
  • consumption
  • practice
  • platform

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