Dr Jie Sheng

MSc, BSc, PhD

  • BS8 1SD


Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Jie’s main research interests lie in the areas of big data analytics, digitalisation and service operations. Her current research focuses on online social interactions and networks, firm engagement with digital technologies and platforms, user innovation, and data-driven strategies in operations management and marketing practices. Her work adopts a mixed-method approach to examine large-scale textual and new media datasets. Her research has been published in internationally excellent journals including International Journal of Production Economics, British Journal of Management, Journal of Interactive Marketing, Journal of Business Research, and Technological Forecasting & Social Change.

PhD applications are welcome for students in the area of business analytics, particularly those interested in data mining, new media, and firm-customer or firm-firm interactions on digital platforms.

Structured keywords and research groupings

  • Smart Networks for Sustainable Futures

Fingerprint Dive into the research topics where Jie Sheng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 7 Article (Academic Journal)
  • 1 Other contribution

COVID-19 Pandemic in the New Era of Big Data Analytics: Methodological Innovations and Future Research Directions

Sheng, J., Amankwah-Amoah, J., Khan, Z. & Wang, X., 17 Sep 2020, (Accepted/In press) In : British Journal of Management.

Research output: Contribution to journalArticle (Academic Journal)

  • Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

    Sheng, J., 1 May 2019, In : Journal of Interactive Marketing. 46, p. 40-51 12 p.

    Research output: Contribution to journalArticle (Academic Journal)

    Open Access
  • 11 Citations (Scopus)
    142 Downloads (Pure)

    Supervised Work

    Managing Big Data from the Crowd: Strategic Firm Engagement with Online Social Interactions

    Author: Sheng, J., 25 Sep 2018

    Supervisor: Wang, X. (Supervisor) & Amankwah-Amoah, J. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy (PhD)