Dr Jie Sheng

MSc, BSc, PhD

  • BS8 1SD


Research output per year

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Personal profile

Research interests

Jie joined Bristol as a PhD researcher in November 2014, and on completion of the degree in June 2018, she began the current role as a Lecturer. She holds an MSc degree with distinction in Economics, Finance and Management from University of Bristol, and a bachelor’s degree in Economics and Finance from Shandong University. She is a Fellow of the UK Higher Education Academy.

Jie’s main research interests lie in the areas of big data analytics, digitalisation and new media marketing. Her current research focuses on online social interactions and networks, firm engagement with digital technologies and platforms, user innovation, and data-driven strategies in operations management and marketing practices. Her work adopts a mixed-method approach to examine large-scale textual and new media datasets. Her research has been published in internationally excellent journals including International Journal of Production Economics, British Journal of Management, Journal of Interactive Marketing, Journal of Business Research, and Technological Forecasting & Social Change.

PhD applications are welcome for students in the area of business analytics, particularly those interested in data mining, new media, and firm-customer or firm-firm interactions on digital platforms.

Structured keywords and research groupings

  • Smart Networks for Sustainable Futures


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