Personal profile
Research interests
Jonatan Södergren (PhD) studies brands from cultural perspectives, often drawing on qualitative methods. He is co-editing the forthcoming book Advertising Aesthetics (Bristol University Press), together with Ileyha Dagalp and Jonathan Schroeder. His research projects explore three overarching themes:
- Brands and communication
- Disadvantaged consumers
- Artistic aspects of marketing practice and research
Keywords
- Branding
- Cultural Criticism
- Artistic Thinking
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Collaborations and top research areas from the last five years
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Research output
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Aesthetic metaphor in advertising
Ford, S., Dagalp, I. (Editor) & Södergren, J. (Editor), 2026, (Accepted/In press) Advertising aesthetics: Aesthetic approaches to advertising theory and practice. Bristol: University of Bristol PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter in a book
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Around the World in 80 Books
Sodergren, J., 1 Mar 2025, In: Journal of Customer Behaviour. 24, 1-2, p. 79-89 11 p.Research output: Contribution to journal › Article (Academic Journal) › peer-review
Open AccessFile15 Downloads (Pure) -
Consuming After Ideology: How Advertising Constructed the Flexitarian Consumer
Sodergren, J., Dagalp, I., Waverley, J. & Shankar, A., 1 Dec 2025, 2025 AMA Winter Academic Conference: Marketing in Service of Nature and Humanity. Alkire, L. & Ordabayeva, N. (eds.). American Marketing AssociationResearch output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)
Open AccessFile19 Downloads (Pure)