Dr Koichi Yonezawa

Koichi Yonezawa specializes in retailing, marketing analytics, and industrial organization. His research provides managerial and policy insights by analyzing consumer choice behavior, quantifying vertical relationships within supply chains, and examining strategic interactions in consumer packaged goods (CPG) manufacturing and retailing. His work has been published in journals including the Journal of Retailing, American Journal of Agricultural Economics, and Review of Industrial Organization.

His recent research focuses on leveraging unstructured customer data to improve product development and production decisions, examining channel coordination and trade promotion strategies in the CPG industry, and assessing the welfare implications of quantity discounts in retail markets.