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Dr Mario Campana

BSc, MSc, MRes, PhD

  • BS8 1SD

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Research interests

Mario joined the School of Management as Lecturer in Marketing at the beginning May. He earned his PhD at Bayes Business School (formerly Cass) in 2015 and he held the position of Lecturer in Marketing at Goldsmiths, University of London, between 2015 and 2021. His research interests lie broadly within consumer research, and consumer culture theory specifically. His research programme looks at three consumer research domains: (1) materiality, (2) diversity and inclusion, focusing LGBTQ+ themes, and (3) alternative modes of market exchange. His approach is qualitative and interpretivist, and bridges marketing and management. 

His work has been published in internationally recognised journals (e.g. Journal of Macromarketing, International Journal of Consumer Studied) and has been presented to leading conferences  in marketing and management (e.g. Association of Consumer Research, Consumer Culture Theory,  European Marketing Academy Conference, Academy of Management Annual Meeting).

Structured keywords and research groupings

  • MGMT Marketing and Consumption
  • Consumer Culture
  • LGBTQ+ Consumers
  • Materiality
  • MGMT theme Sustainable Production and Consumption
  • Alternative Economies

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