If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Personal Profile

Nikolaos (Niko) Stylos is Senior Lecturer in Marketing (Grade L, Assoc. Prof) at University of Bristol Business School, UK. In 2020, Dr Stylos has been awarded / appointed as Honorary Professor of Hotel Management at Tainan University of Technology, Taiwan, in recognition of his substantial and multi-faceted contributions to the research of Hospitality Management and Tourism Marketing.

Niko is an inter- and multi-disciplinary academic with extensive research activities in individual decision-making, digital tranformation in services marketing, and tourism with new technologies (Big Data and Artificial Intelligence), as well as, sustainability management.

Dr. Stylos' research won the 3rd best paper award in the interdisciplinary TOURMAN 2021 international conference of tourism marketing and hospitality management (for a submision he put together with colleagues from University of Nottingham Ningbo China). The scientific committee selected their paper from a pool of 573 submissions and 521 presentations among 1,109 conference delegates. 

Dr Stylos has a PhD in Business Administration (Marketing), an MBA degree, an MSc degree in Mechanical Reliability Engineering and a Post Graduate Diploma in Mechanical Engineering. He served as a professional management and technical consultant working out marketing management projects and energy/environmental studies in areas such as Textiles, General Trading, Health (clinics) and Beauty Industry for more than a decade. He has also contributed to new product development (NPD) for the Wineries & Spirits sector. 

Niko has been nominated for his cutting-edge and inspirational style of teaching and he is recognised as a Senior Fellow of the Higher Education Academy. Dr Stylos has an internationally recognised research profile and has given talks/delivered research seminars at Universities based in the UK, Spain, France, UAE, Greece, and Turkey. He has gained research funding from British research organisations (including British Academy and ESRC-UKRI), worked on EU funded projects and participates in international research consortia.

Research Areas

Decision-making and cross-cultural consumer behaviour in service industries, digital marketing, 3D Printing (3DP) and other Industry 4.0 appplications, tourism destinations marketing & management, sustainability in tourism & hospitality, management of renewable energy resources.

Dr Stylos has several 4* and 3* CABS publications in top-tier international academic journals, including the top ones in digital marketing, tourism management and marketing, and sustainability, e.g. Tourism Management, Journal of Business Research, Computers in Human Behavior, Journal of Travel Research, Journal of Retailing & Consumer Services, International Journal of Contemporary Hospitality Management, Tourism Recreation Research, International Journal of Hospitality Management, Technological Forecasting & Social Change, Journal of Cleaner Production.

The projects he is currently working on relate to tackling contemporary marketing management challenges with the use of new technologies, thus creating a long pipeline of innovative publications, some of which are based on funded projects.

He also acts as a reviewer for the leading journals in these fields of research.

Leadership (Research)

Dr Stylos is the founder and leader of the 'Smart Networks for Sustainable Futures' university-wide Research Group(http://www.bristol.ac.uk/fssl/research/groups/smart-networks-for-sustainable-futures/) since 2017. He also holds the role of Innovation & Digitalisation Interdisciplinary Research Theme Lead (previously being the Champion) in the University of Bristol Business School, since June 2019. He previously founded and led the Marketing Science Laboratory (MaRS Lab) at Wolverhampton University.

Dr Stylos served as Post Graduate Research Director (PhD studies) at School of Management, University of Bristol from September 2019 to October 2022. His robust strategy and key intitatives on strengthening the PhD in Management programme from an educational, training, career and well-being perspectives contributed to the significant advancement of the programme and the increase of PhD scholars' admissions from 5 new (22 in total) in 2019 to 18 new students (50 in total) in 2022. Moreover, his leadership during the two difficult years of COVID-19 pandemic secured that all PhD and MScR students would advance with their studies in a seamless way towards completion.          

He has three PhD completions and is currently supervising two exceptional PhD candidates. 

Leadership (Teaching)

Dr Stylos founded and directed the MSc Marketing programme (September 2017 - November 2019), a highly innovative and one of the most successful postgraduate taught programmes across the University of Bristol. As proposer and programme director of MSc Marketing, he led the design of the programme’s three pathways/awards (Digital; Strategy & business development; General) offering 12 modules/units. This resulted to a unique and highly successful specialist master’s in marketing programme with a proper coverage of state-of-the-art marketing knowledge (commercial, sustainable, social).

Research Grants

  • 2022, Title: Industry 4.0 applications to boost Organisational Resilience of UK and Canadian Hospitality SMEs, £3,000, GRF, PI. 
  • 2020, Title: Management of travellers' sentiment variations emerging from marketing managers' responses on Twitter during a crisis event, £4,540, GRF, University of Bristol, Lead investigator 50%. 
  • 2020, Title: The interplay among Environmental and Social Risk (ESG) initiatives, firm management and stock value, University of Bristol, £5,000, as Co-PI, 50% 
  • 2019, Title: How is 3D Printing changing lives?, The British Academy Summer Showcase 2019, value-in-kind support, 2019, as Co-PI, 50%
  • 2019, Title: Exploring event organizers perceptions on co-creation and co-destruction: the case of Abu Dhabi, £25,000, Research Intensive Fund Zayed University (01/2019 – 12/2020), as Co-I.
  • 2018, Title: 4D IRIDA Career Pathfinder, ESRC IAA Business Boost grants, £9,999, 2018-2019, as PI, 100%
  • 2018, Title: 3D Printing: Democratisation or Mass Customisation?, British Academy Small Grants / Leverhulme, £10,000, 2018-2020, as Co-PI, 50%
  • 2017, Title: Sustainability modelling and sharing Economy in Hospitality, Research Platform/Dept. Management University of Bristol, £3,356, 2017-2018, as PI, 100%
  • 2016, Title: Exploring the city-circle bus sightseeing experience and its influence on tourists’ intentions to revisit urban tourism destinations, ERAS research scheme University of Wolverhampton, £5,000, 2016-2017, as PI, 100%
  • 2010, Title: HESCAP: New generation, High Energy and power density Supercapacitor based energy storage system, European Union/FP7-Cooperation-Call identifier: FP7-ENERGY-2009-1, €2,298,764, 2010-2013, as Co-PI, 20%.

External Roles

Dr Stylos holds the following roles:

  • Associate Editor European Journal of Management and Business Economics
  • Associate Editor Frontiers in Psychology: Organization Psychology section.
  • Guest Editor Journal of Hospitality and Tourism Insights.
  • Associate Editor (2017-2020) Journal of Tourism Analysis: Revista de Análisis Turístico in the field of tourism marketing.  
  • Editorial Advisory Board Member for International Journal of Contemporary Hospitality Management; Journal of Hospitality & Tourism Research; Tourism Review; Journal of Hospitality and Tourism Insights.
  • External Examiner for PhD viva voci.
  • External Examiner for Postgraduate Research (PGR) taught component of College of Business & Social Sciences, Aston University Business School.
  • External Examiner for Undergraduate and Postgraduate Marketing programmes in Middlesex University London and Dubai campuses (2016-2021).
  • Project Evaluator for Research, Technological Development and Innovation Programmes of the Research Promotion Foundation in the Republic of Cyprus (large EU funded programmes).
  • Project Evaluator for the National Environment Research Council (NERC), UKRI Innovate UK.
  • Project Evaluator for National Science Center, Poland.


For PhD applicants

PhD applications are more than welcome and selectively supported. PhD proposals should be closely aligned with the aforementioned research interests. Potential applicants are invited to send by email a draft proposal with their CV and evidence of their main qualifications attached.


External positions

External Examiner (PhD and MScR programmes - taught component), Aston University

1 Nov 2021 → …

External Examiner (UG and PGT Marketing programmes), Middlesex University

1 Oct 201630 Sep 2021

Structured keywords and research groupings

  • Smart Networks for Sustainable Futures
  • Cabot Institute Low Carbon Energy Research
  • Cabot Institute Environmental Change Research


Dive into the research topics where Nikolaos Stylos is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or