Research output per year
Research output per year
PGCE, PhD, MBA, MSc, PG Dipl. Eng.
BS8 1SD
Personal Profile
Nikolaos (Niko) Stylos is Senior Lecturer in Marketing (Grade L / Level d, Assoc. Prof) at the University of Bristol Business School, and Honorary Professor of Hospitality Management at Tainan University of Technology, Taiwan, in recognition of his substantial and multi-faceted contributions to the research and teaching of Hospitality Management and Tourism Marketing.
He leads the Innovation & Digitalisation Research Group at the University of Bristol Business School, and is also the founder and leader of the Smart Networks for Sustainable Futures Faculty Research Group - Faculty of Arts, Social Sciences & Law.
Dr Stylos specialises in decision-making modelling as is influenced by new technologies and applied in the service industries, particularly with respect to innovation in tourism & hospitality, as well as in retailing. Niko’s research is interdisciplinary in nature following from his multidisciplinary educational background, i.e. PhD Business Marketing, MBA, and MSc/UG Mechanical Engineering degrees, and his aspiration to dealing with real-world problems and challenges that may require the combination of various managerial, engineering and IT theorizations and applications.
Keywords: decision-making modelling; digital apps; digital service transformation (Industry 4.0 / Society 5.0); innovation; tourism and hospitality; smart retailing; GenZ marketing; sustainability management.
Dr Stylos prioritises for the most current, insightful, and theoretically ground-breaking research in data-driven decision-making for the innovation and sustainability of service industries. His strong research performance and recognition of his interdisciplinary research profile are evidenced by over 3900 citations (h-index: 28 and i10-index: 38), in addition to keynote speeches, awards, an honorary professorship, associate editor positions, and serving on many editorial review boards. Please check the Google Scholar Profile Link
Qualifications
Dr Stylos is a Senior Fellow of Higher Education Academy (SFHEA). He has a PhD degree in Business Administration (Services Marketing), an MBA degree, an MSc degree in Mechanical Reliability Engineering and a Post Graduate Diploma in Mechanical Engineering. He served as a professional management and technical consultant working out marketing management projects and energy/environmental studies in areas such as Hospitality, Textiles, General Trading, Health (clinics) and Beauty Industry for more than a decade. He has also contributed to new product development (NPD) for the Wineries & Spirits sector.
Special Awards, Honours, Keynotes, and Distinctions
Dr Stylos has an internationally recognised and awarded interdisciplinary research profile and has given Keynote speeches and invited talks at international conferences/workshops, and he delivered research seminars at Universities based in the UK, Spain, France, UAE, Greece, Portugal, and Turkey. Niko has been nominated for his cutting-edge and inspirational style of teaching, as well as for his personal tutoring, and he is recognised as a Senior Fellow of the Higher Education Academy.
He has gained research funding from British research organisations (including British Academy and ESRC-UKRI), worked on EU funded projects and participates in international research consortia.
Here is a list of the most recent awards, nominations, distinctions and honours:
2023: Keynote Speaker (invited) to the CCA Leaders' Summit 2023 organized by CCA Global (cca-global.com) in Manchester, UK on 13th September, 2023 with the participation of 150 leaders representing brands from around the world.
2023: Certificate of Achievement as Associate Editor, awarded by the European Academy of Management & Business Economics (EIC Prof Enrique Bigne quoted: "EJM&BE has achieved remarkable recognition in both Clarivate (Q2 in ESCI) and Scimago (Q1) rankings. This year we are publishing 4 issues and upgrading the content quality. As an Associate Editor, you have consistently demonstrated exceptional commitment and expertise in handling the peer review process.")
2023: Visiting Research Scholar (formally invited) in Digital Business and Tourism, at Business and Economics Department, Universidad de Las Palmas de Gran Canaria (ULPGC), Spain.
2023: Keynote Speaker (invited) to the "Programming and Data Infrastructure in Digital Humanities" International Conference, University of Evora, Portugal, 28th March 2023. Topic: Big Data Empowered Agility for Dynamic, Volatile, and Time-Sensitive Service Industries: The Case of Tourism Sector.
2023: Nominated for the "Outstanding Personal Tutor" award, University of Bristol Business School.
2022: Nominated for the “Most Cited Article Award”: Jiang, Y., & Stylos, N. (2021). Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic. Technological Forecasting and Social Change, 172, 121029.
2021: 3rd Best Paper award in TOURMAN 2021 international academic conference of tourism marketing and hospitality management (for a submision he put together with colleagues from University of Nottingham Ningbo China). The scientific committee selected their paper from a pool of 573 submissions and 521 presentations among 1,109 conference delegates.
2021: Highly Commended Student Paper Award, 14th Annual Conference of the EuroMed Academy of Business (EMAB) 2021 (based on the work of PhD candidate Mengyun Hu)
2020: Awarded appointment as Honorary Professor at the Department of Hotel Management, College of Tourism, Tainan University of Technology, Tainan City, Taiwan.
2017: Inspirational Teaching Style Award and “Cutting-edge” Teaching Award (nominated)
Research Areas
Decision-making and cross-cultural consumer behaviour in service industries, digital retailing, 3D Printing (3DP) and other Industry 4.0 appplications, tourism destinations marketing & management, sustainability in tourism & hospitality, management of renewable energy resources.
Dr Stylos has several 4* and 3* CABS publications in top-tier international academic journals, including the top ones in digital marketing, tourism management and marketing, and sustainability, e.g. Tourism Management, Journal of Travel Research, Journal of Business Research, Psychology and Marketing, Computers in Human Behavior, Journal of Retailing & Consumer Services, International Journal of Contemporary Hospitality Management, Tourism Recreation Research, International Journal of Hospitality Management, Technological Forecasting & Social Change, Journal of Cleaner Production.
The projects he is currently working on relate to tackling contemporary marketing management challenges with the use of new technologies, thus creating a long pipeline of innovative publications for the next REF, some of which are based on funded projects.
He also acts as advisory board member and reviewer for the leading journals in these fields of research.
Leadership (Research)
Dr Stylos is the founder and leader of the 'Smart Networks for Sustainable Futures' university-wide Research Group (http://www.bristol.ac.uk/fssl/research/groups/smart-networks-for-sustainable-futures/) since 2017. He also holds the role of Innovation & Digitalisation Interdisciplinary Research Theme Lead (previously being the Champion of it) at the University of Bristol Business School, since June 2019.
Leadership (PGR)
Dr Stylos served as Post Graduate Research Director (PhD and MScRes studies) at School of Management (Business School), University of Bristol from September 2019 to October 2022. His robust strategy and key intitatives on strengthening the PhD in Management programme from educational, training, career and well-being perspectives contributed to the significant advancement of the programme and the increase of PhD scholars' admissions from 5 new (22 in total) in 2019 to 18 new students (50 registered students in total) in 2022-23. Moreover, his leadership during the two difficult years of COVID-19 pandemic secured that all PhD and MScR students would advance with their studies in a seamless way towards completion paying particular attention to their training, wellbeing and career development prospects. As PGR Director, Niko has been managing three members of staff (deputy PGR director, two professional services staff) and a standard budget of £25,000 annually for supporting PGR students research needs, plus leading the annual recruiting cycles of PhD studentships (8 to 10 per cycle ~ of £144,00 to 180,000 total worth per year).
Research Supervision
Dr Stylos has four PhD completions; in two of them served as lead supervisor (Qingchen Tian, Raffaello Rossi), and two more as co-supervisor (Mengyun Hu, and Sofia Garane as external supervisor). He is currently supervising two exceptional PhD candidates who both have received funding for completing their studies. Three new PhD supervisees will commence their studies in September 2023.
Leadership (Teaching)
Niko founded and directed the MSc Marketing programme (September 2017 - November 2019), a highly innovative and the most successful postgraduate taught programme across the University of Bristol in terms of student enrollement and revenues. As proposer and programme director of MSc Marketing, he led the design of the programme’s three pathways/awards (Digital; Strategy & business development; General) offering 12 modules/units. This resulted to a unique and highly successful specialist master’s in marketing programme with proper coverage of state-of-the-art marketing knowledge (commercial, sustainable, social). Niko focused particularly on introducing interdisciplinary aspects in this programme, such as digital marketing, Industry 4.0 / Big Data, Creativity, Tourism & Hospitality (Contemporary issues in Marketing), Strategic Brand Management, and Sustainability marketing, via the three MSc Marketing pathways.
Research Grants
Dr Stylos has been actively involved in bidding for competitive research grants with academics and industry partners from management, engineering, physics, and computer science, via international and interdisciplinary research consortia, and currently preparing new bids for UK research councils, EU Horizon Europe, and other European calls. He has won a total of ~£2.2 million in grants so far, as PI and Co-PI. The following list provides a summary of key successful bids:
Impact
My ESRC IAA project on the "Pathfinder" career portal was the mechanism for collaborating with ARCUS NEWS LIMITED (previously 4Delta Ltd.) and providing support to the creation of the ‘ARCUS News’ digital platform for academics (www.arcus.news) which was full-scale released in 2023. This is now further expanded as is moving towards phase 2 (platform to be enhanced with AI-powered capabilities) with the support of a new EPSRC IAA bid of £45,000 budget.
I was interviewed by Caroline Dewing, Co-Founder of Future Agenda - an open-source think tank and advisory firm for major companies, governments, and NGOs around the world; and some of my publications were included in her final report - “Open Foresight”. I was interviewed by Lilit Marcus, the Travel Producer for CNN Digital Worldwide about the impact of COVID-19 on tourism which appeared on “CNN Travel”. I collaborated with British Academy "BA Showcase” – a 3-day event to demonstrate the social impact of smart technologies on democratising business innovation.
External Roles
Dr Stylos holds the following roles:
Teaching
I am experienced in both face-to-face and online provision of the following modules.
Currently teaching:
Strategic Brand Management
Big Data in Marketing Intelligence
Previously taught:
Contemporary Issues in Marketing Management
Marketing Management
Tourism Marketing
Marketing Research
Marketing Communications
International Marketing
Marketing Principles
Economic, Social, Ethical, and Environmental Engineering (interdisciplinary)
For PhD applicants
PhD applications are more than welcome and selectively supported. PhD proposals should be closely aligned with the aforementioned research interests. Potential applicants are invited to send by email a draft proposal with their CV and evidence of their main qualifications attached.
The proposed topics should be interdisciplinary in nature. The topic areas/research fields that may be supervised are:
A robust theoretical background / foundations (underpinning or overarching frameworks) should be clearly provided, and the anticipated theoretical contributions of the proposed PhD project should be clearly outlined.
Recommended methodologies: either quantitative, or mixed methods approaches. Proposals that would be based on a single qualitative technique, and applied at one country setting only, would not be accepted for PhD supervision.
External Examiner (PhD and MScR programmes - taught component), Aston University
1 Nov 2021 → …
External Examiner (UG and PGT Marketing programmes), Middlesex University
1 Oct 2016 → 30 Sept 2021
Research output: Contribution to journal › Article (Academic Journal) › peer-review
Research output: Contribution to journal › Article (Academic Journal) › peer-review
Research output: Contribution to journal › Article (Academic Journal) › peer-review
Nikolaos Stylos (Advisor)
Activity: Membership types › Advisory work for/on national or international committee or working group
Nikolaos Stylos (Advisor)
Activity: Membership types › Membership of external research organisation