Dr Raffaello Rossi is a Senior Lecturer in Marketing at the University of Bristol, specialising in the intersection of social media marketing, public policy, and consumer protection. He is also the Impact Lead at the Bristol Hub for Gambling Harms Research and a member of Ofcom’s Research, Evidence and Evaluation Working Group.

Raffaello’s research on the effects of gambling advertising on young people has received widespread attention, featuring in national and international media such as The New York Times, The Guardian, The Telegraph, Der Spiegel, and CBC News. His work has shaped parliamentary debates in the UK and Canada and contributed to major policy discussions and reforms concerning gambling marketing regulation.

Beyond academia, Raffaello has collaborated with research organisations including YouGov, Ipsos, the Behavioural Insights Team, The Outsiders, and Demos, as well as key stakeholders such as GambleAware, YGAM, Ara, Beacon, GamCare, and the All Party Parliamentary Group for Gambling Reform. His expertise is regularly sought by the media, where he provides commentary on gambling-related issues.

Recently, he led a major research project examining gambling marketing during the opening weekend of the English Premier League across TV, news, radio, and social media. The study revealed that football fans were exposed to over 11,000 gambling marketing messages in 2023 — a figure that surged to 29,000 in 2024. These findings have sparked national debate and renewed parliamentary scrutiny, raising urgent concerns about the intensifying saturation of gambling sponsorship in sport.