If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

  • Digital innovation in healthcare
  • Patient empowerment and the use of social media and online health communities
  • The production/consumption of health information and medical knowledge online
  • Professional identities and accountability in the adoption and use of digital health technologies
  • Sociomateriality and affordances

Personal profile

I am Associate Professor in Digital Health and Innovation at the University of Bristol. I earned my PhD from the University of Warwick in 2012 and have more than 10 years of experience researching digital innovation in healthcare.

I have done research on the diffusion and adoption of health information systems and telehealth from various theoretical perspectives, including institutional theory, affordances, identity theory, and the sociology of professions.

My recent work focuses on the impact of online health communities and social media on medical expertise, medical knowledge, and healthcare innovation. I am an experienced qualitative researcher and am currently working on combining text analytics with human interpretations of texts to advance the analytical as well as interpretative power of narrative methodologies in the analysis of social media conversations.

My research features in world leading journals such as Management Information Systems Quarterly, the Journal of the Association for Information Systems, Information Systems Journal, and Social Science & Medicine.

I am an Associate Editor of the Journal of the Association for Information Systems and the Information Systems Journal, a member of the Editorial Board of Information Systems Research, and serve as a Senior Editor of Information Technology and People.

As a Fellow of the Higher Education Academy (UK), I have made notable contributions to teaching. A firm believer in the power of information technologies and data in addressing industry and societal challenges, I have designed and led courses on digital innovation, data analytics, and Artificial Intelligence for business where students have been involved in group and individual projects to solve real business scenario challenges and problems.

PhD supervision

I currently accept PhD students that want to conduct research in digital innovation. Examples of research topics are: digital health, digital/IT innovation in healthcare, digital transformation of public/citizens services, digital technology and change in professional work, digital platforms and value/service co-creation, platform workers, the sharing economy, user-led innovation and knowledge creation, artificial intelligence, digital inequalities. 





Dive into the research topics where Roberta Bernardi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or