Research output per year
Research output per year
Personal profile
Research interests
Dr Rushana Khusainova is a Senior Lecturer in Marketing and Education Lead for Marketing and Consumption academic group.
Rushana is a passionate champion of regenerative marketing and developing skills for ethical use of generative AI in marketing education and the transformation this brings to the Higher Education sector. She publishes, delivers workshops and presentations on these topics.
Building on her doctoral research, Rushana employs Self-Determination Theory of Motivation to guide her research and the development of effective strategies for enhancing motivation in teaching and training settings.
As the creator of LinkedIn for Academics and GenAI for Beginners training courses, Rushana delivers highly practical and impactful workshops designed to empower academics in building their visibility on LinkedIn and leveraging AI for teaching and research.
Rushana is an author of an award-winning sales motivation research: 2018 James M. Comer Award for the best contribution to selling and sales management theory and 2019 runner-up Award for the Best Doctoral Dissertation in Sales.
External positions
External Examiner, Edinburgh Napier University
1 Jan 2023 → …
Research Groups and Themes
- MGMT Marketing and Consumption
Keywords
- GenAI & Student Engagement
- AI
- Sustainable Consumption
- Regeneration
- Motivation
- skills and training
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Money, Recognition, Challenge, and Enjoyment: A Response Surface Approach to Salesperson Motivation
Khusainova, R., de Jong, A., Merling Arendt, K., Lee, N., Marshall, G. W. & Rudd, J. M., 13 May 2025, (Accepted/In press) In: European Journal of Marketing.Research output: Contribution to journal › Article (Academic Journal) › peer-review
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Decoding University Choice: Home vs International Students
Chan, T. S. & Khusainova, R., 4 Dec 2024, Australian and New Zealand Marketing Academy (ANZMAC) Conference: AI for Sustainable Marketing: Bridging Innovation and Responsibility. Arli, D. & Robinson, L. (eds.). University of Tasmania, Australia, p. 475-480 6 p. (ANZMAC).Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)
Open AccessFile24 Downloads (Pure) -
Essential GenAI skills for marketing students
Khusainova, R., Pantano, E., Kang, E. & Ford, S., 30 Oct 2024, Times Higher Education.Research output: Contribution to specialist publication › Article (Specialist Publication)
Prizes
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2018 James M. Comer Award for Best Contribution to Selling and Sales Management Theory
Khusainova, R. (Recipient), de Jong, A. (Recipient), Lee, N. (Recipient), Marshall, G. (Recipient) & Rudd, J. (Recipient), 2018
Prize: Prizes, Medals, Awards and Grants
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Runner-up in the 2019 Doctoral Dissertation Award
Khusainova, R. (Recipient), 2019
Prize: Prizes, Medals, Awards and Grants
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Campus webinar: Prepare students with workplace skills of the future
Khusainova, R. (Advisor)
26 Mar 2025Activity: Talk or presentation types › Public talk, debate, discussion
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British Academy of Management - Management Knoweldge Exchange - "How To" Series: LinkedIn for Educators
Khusainova, R. (Presenter)
14 Nov 2024Activity: Participating in or organising an event types › Participation in workshop, seminar, course