Dr Simon Blyth

BA Hons(N'cle), PhD(Soton.)

  • BS8 1SD

Personal profile

Research interests

Simon is a Senior Lecturer in Marketing and Consumption in the School of Management, University of Bristol. His research is in the areas of brand ‘purpose-based’ marketing strategies and brand activism, marketing practitioner/academia boundaries and interactions and design innovation. Simon obtained his PhD from the Southampton University. He then worked in the areas of consumer science, consumer research, marketing and design innovation at Unilever and IDEO before returning to higher education. He has acted as a consultant and adviser to a variety of organisations including Mondelez, SAB Miller, Unilever and many other for- and non-profit organisations. He has conducted research in many countries including Germany, France, India, Indonesia, Kenya, Nigeria, Spain and UK.

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