Artificial insericty

Prize: Prizes, Medals, Awards and Grants


The study tests how participants respond to artificial intelligence-generated brand apologies according to their (un)awareness of the author of the apology, and determines their evaluation of its sincerity. For this study we propose a new concept, artificial sincerity, that marks a new avenue for sincerity and authenticity research that focuses on AI-generated brand apologies. This research contributes to the growing field on artificial intelligence technology, and examines the social impact that AI has on people’s perceptions with regards to the concept of sincerity.
Degree of recognitionLocal
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