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Best Paper Award
Lai, Ai-Ling
(Recipient)
School of Management - Business School
Prize
:
Prizes, Medals, Awards and Grants
Description
Best Paper Award (2010) sponsored by The Journal of Social Marketing, in Transformational Marketing Track at Academy of Marketing Conference: A Hermeneutic Reading of the Gift-of-Life Organ Donation Advertising Campaign, University of Coventry
Awarded date
2010
Fingerprint
Social Marketing
100%
Organ Donation
100%
Advertising Campaign
100%
X