Funding awarded for Samantha to take an examination for The Eff Test Certificate. The course is designed by advertising experts to develop skills and understanding in how to measure advertising and marketing effectiveness. The course includes training and an examination. The course enables one to: - Analyse the impact and effect of any campaign - Speak the language of advertisers and clients in the marketing business - Design a measurement programme that evaluates multi-platform activity, from sponsorship, digital, and promotional - Calculate payback and Return of Investment (ROI) - Write an effectiveness paper