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Research and Development Fund

    Prize: Prizes, Medals, Awards and Grants

    Description

    Funding for project participant recruitment: The role of figurative messaging in advertising

    The aim of the study is to test whether, and if so how, metaphors in advertising copy can affect brand perception and memorability.

    Grant: £3,240.00
    Awarded dateFeb 2021
    Degree of recognitionRegional
    Granting OrganisationsArts and Humanities Research Council

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