Project Details
Description
This project is funded within MyWorld, which is a five-year programme funded by the UKRI Strength in Places fund. The £46m programme brings together 30 partners from Bristol and Bath’s creative technologies sector and world-leading academic institutions, to create a unique cross-sector consortium. MyWorld will forge dynamic collaborations to progress technological innovation, deliver creative excellence, establish and operate state of the art facilities, offer skills training and drive inward investment. http://www.myworld-creates.com/.
What will you be doing? (key elements and duties the post-holder will carry out):
Our project will be focused on measuring and evaluating audience experiences. There exists a range of methods to measure these effects on audience: interviews, surveys, physiological monitoring and measuring behaviour. The team will map out these pre-existing methods, evaluate and validate them, and then add new cutting-edge methods to this battery. We will be working over a range of experiences (TV, VR, AR, Live Theater, etc.) and with differing types of content (drama, documentary, news). The aim is to have real impact in providing the creative industries with an easy to access toolkit to support audience understanding. The team will be based across Bristol and Bath Universities and work directly with the creative sector in the region.
What will you be doing? (key elements and duties the post-holder will carry out):
Our project will be focused on measuring and evaluating audience experiences. There exists a range of methods to measure these effects on audience: interviews, surveys, physiological monitoring and measuring behaviour. The team will map out these pre-existing methods, evaluate and validate them, and then add new cutting-edge methods to this battery. We will be working over a range of experiences (TV, VR, AR, Live Theater, etc.) and with differing types of content (drama, documentary, news). The aim is to have real impact in providing the creative industries with an easy to access toolkit to support audience understanding. The team will be based across Bristol and Bath Universities and work directly with the creative sector in the region.
Layman's description
This project is funded within MyWorld, which is a five-year programme funded by the UKRI Strength in Places fund. The £46m programme brings together 30 partners from Bristol and Bath’s creative technologies sector and world-leading academic institutions, to create a unique cross-sector consortium. MyWorld will forge dynamic collaborations to progress technological innovation, deliver creative excellence, establish and operate state of the art facilities, offer skills training and drive inward investment. http://www.myworld-creates.com/.
What will you be doing? (key elements and duties the post-holder will carry out):
Our project will be focused on measuring and evaluating audience experiences. There exists a range of methods to measure these effects on audience: interviews, surveys, physiological monitoring and measuring behaviour. The team will map out these pre-existing methods, evaluate and validate them, and then add new cutting-edge methods to this battery. We will be working over a range of experiences (TV, VR, AR, Live Theater, etc.) and with differing types of content (drama, documentary, news). The aim is to have real impact in providing the creative industries with an easy to access toolkit to support audience understanding. The team will be based across Bristol and Bath Universities and work directly with the creative sector in the region.
What will you be doing? (key elements and duties the post-holder will carry out):
Our project will be focused on measuring and evaluating audience experiences. There exists a range of methods to measure these effects on audience: interviews, surveys, physiological monitoring and measuring behaviour. The team will map out these pre-existing methods, evaluate and validate them, and then add new cutting-edge methods to this battery. We will be working over a range of experiences (TV, VR, AR, Live Theater, etc.) and with differing types of content (drama, documentary, news). The aim is to have real impact in providing the creative industries with an easy to access toolkit to support audience understanding. The team will be based across Bristol and Bath Universities and work directly with the creative sector in the region.
Alternative title | Understanding Audiences |
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Status | Active |
Effective start/end date | 1/04/21 → 31/03/26 |
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