Project Details
Description
The “Exploring Metaphor and Metonymy in Advertising” (EMMA) project has involved collaborations with national and international advertising agencies to understand how metaphor is best used in advertising and to explore its impact on consumer responses. The project was lead by Paula Perez Sobrino, and assisted by Jeannette Littlemore. Samantha Ford was a Research Associate in 2016 and assisted with data coding during that period.
| Acronym | EMMA |
|---|---|
| Status | Finished |
| Effective start/end date | 1/10/15 → 31/10/17 |
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