Eye-tracking to evaluate Colombian tobacco control policies

Project Details


Smoking causes 13% of adult deaths in Colombia. Before introducing new tobacco control measures,
including larger health warnings and standardised packaging, Colombian policymakers require local evidence of their effectiveness. We will use our established eye-tracking methodology to investigate the impact of these tobacco control measures on visual attention to health warnings among Colombian smokers and non-smokers. Our previous research using this methodology has been used to support the introduction of standardised packaging in UK.
Effective start/end date12/11/1831/07/19


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