Fostering Gender Equality in Cycling Media

Project Details


The project draws upon research by Hurcombe and Spotswood into the representation of gender in a range of media concerned with the promotion of cycling. This has demonstrated that despite considerable progress in recent years 1) representational practices continue to frame cycling as a predominantly male sporting practice, and 2) women are a minority within the cycling media industry, often confined to peripheral roles, and therefore sometimes feel marginalised within the industry. In partnership with our media, this project addresses a widely accepted need in the industry to take active steps towards gender parity through the organisation of two workshops where we seek to learn from women sports writers' experiences.
Effective start/end date19/02/2430/06/24


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