Research output per year
Research output per year
Project Details
Description
A project to develop a toolkit for the mountain biking marketing and media sector to support gender progressive practice, with the aim of addressing gender inequality in mountain biking.
Layman's description
Funded by the AHRC IAA
| Status | Finished |
|---|---|
| Effective start/end date | 3/03/25 → 30/09/25 |
Research Groups and Themes
- MGMT Marketing and Consumption
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
-
Gearing Up!
Spotswood, F., Kingston, H. & Hurcombe, M. J., 25 Sept 2025, Fusion Media.Research output: Other contribution
-
The gender-progressive institutional entrepreneurs in mountain biking media
Spotswood, F., Hurcombe, M. J. & Moxey, M., 11 Sept 2025, (E-pub ahead of print) In: Sport in Society: Cultures, Commerce, Media, Politics. 23 p.Research output: Contribution to journal › Article (Academic Journal) › peer-review
Open Access
Projects
- 3 Finished
-
Fostering Gender Equality in Cycling Media
Hurcombe, M. J. (Principal Investigator) & Spotswood, F. M. (Principal Investigator)
19/02/24 → 30/06/24
Project: Research
-
FIAS: Gender Injustice in Action Sports
Spotswood, F. M. (Principal Investigator), Hurcombe, M. J. (Co-Investigator) & Marsh, B. C. L. (Collaborator)
1/05/23 → 31/07/24
Project: Research
-
Gender injustice in action sports: The role, potential and limitations of transformative marketing and media for women’s mountain biking
Spotswood, F. M. (Principal Investigator)
2/05/22 → 22/12/23
Project: Research
Activities
- 1 Invited talk
-
International Mountain Bike Association European Summit
Spotswood, F. M. (Participant)
17 Sept 2025Activity: Participating in or organising an event types › Invited talk