Project Details

Layman's description

A new project, led by the University of the West of England (UWE Bristol), in collaboration with University of Bristol, will support over 200 UK-based artists and organisations to explore the creative potential of virtual, augmented and mixed reality technologies.

Funded through a £6 million grant from the XRtists scheme, the three-year cross-UK ‘Immersive Arts’ project will build on the UK’s record of supporting artists to unlock the creative potential of new technology.

Immersive Arts will be led by UWE Bristol, with the main hub at Pervasive Media Studio in Bristol and Watershed as Executive Producer.

Working in partnership with University of Bristol and cultural organisations in Belfast and Derry, Cardiff and Glasgow they will generate a rich programme of inclusive and accessible opportunities, breaking down the barriers for artists of all backgrounds to engage with immersive tools.

The term ‘immersive technology’ encompasses a wide spectrum of tools and technologies, including the games engines used to make virtual and augmented reality apps such as Beat Saber or Pokémon Go, as well as the motion capture, LED screens and spatial audio magic of Abba Voyage.

The Immersive Arts programme will give artists based in the UK the opportunity to access training, mentoring, specialist facilities and vital funds, with £3.6 million in grant funding available to help them get their ideas off the ground.

Funding for Immersive Arts comes from an ambitious partnership between the Arts and Humanities Research Council, Arts Council England, Creative Scotland, Arts Council of Northern Ireland and Arts Council of Wales.
Alternative titleXRtists
Effective start/end date1/02/2431/01/27


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