Project Details
Description
Medical experts who act as influencers on social media have the power to influence public trust in public health guidance. Despite their influence, the role of medical experts in shaping public health discourse through social media has not received sufficient consideration. This project focuses on medical experts as the driving force of Network of Practices (NoPs) on Twitter and investigates the influence of these networks on public health discourse and practice in the fight against COVID-19. It contributes to a greater understanding of the impact of social media on the loss of public trust in public health, one of the greatest challenges of our time. It will use machine learning to identify latent topics that are representative of practices and then construct multimodal networks that include topics/practices and actors as nodes and Twitter affordances as edges of the network (e.g. retweets, @mentions).
Status | Finished |
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Effective start/end date | 31/01/22 → 4/07/22 |
Research Groups and Themes
- Jean Golding
- COVID-19
- text analytics
- public health
- medical influencers
- network analysis
- social media
- Health and Wellbeing
- COVID-19
- text analytics
- public health
- medical influencers
- network analysis
- social media
- Digital Societies
- COVID-19
- text analytics
- public health
- medical influencers
- network analysis
- social media
- MGMT theme Public Services Governance and Management
- COVID-19
- text analytics
- public health
- medical influencers
- network analysis
- social media
- MGMT theme Innovation and Digitalisation
- COVID-19
- text analytics
- public health
- medical influencers
- network analysis
- social media
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