“On a Quest to Learn”: Creating an AI-powered Quest System for Museums to Deliver Increased Visitor Engagement

This is a collaborative pilot project led jointly by the University of Bristol and Meaning Machine, working in partnership with Bristol Museums, and funded by Digital Catapult Creative Connect. The project uses generative AI to create personalised, interactive ‘quests’ that lead museum visitors away from passive consumption of information towards active interpretation of exhibits. The goal is both to educate—by encouraging deeper engagement with museum objects and narratives—but also to entertain, by turning the act of moving through a gallery into a dynamic and revelatory experience.