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Aesthetic metaphor in advertising

Samantha Ford, Ileygha Dagalp (Editor), Jonatan Södergren (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter in a book

Original languageEnglish
Title of host publicationAdvertising aesthetics: Aesthetic approaches to advertising theory and practice
Place of PublicationBristol
PublisherUniversity of Bristol Press
Publication statusAccepted/In press - 2026

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