“Alexa, Let’s Talk About my Productivity”: The Impact of Digital Assistants on Work Productivity

Davit Marikyan; Savvas Papagiannidis; Omer Rana; Rajiv Ranjan; Graham Morgan

doi:10.1016/j.jbusres.2022.01.015

“Alexa, Let’s Talk About my Productivity”: The Impact of Digital Assistants on Work Productivity

Davit Marikyan^*, Savvas Papagiannidis, Omer Rana, Rajiv Ranjan, Graham Morgan

^*Corresponding author for this work

Research output: Contribution to journal › Article (Academic Journal) › peer-review

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Abstract

Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts beyond home oriented services to support individuals in carrying out work-related tasks. Given the lack of empirical evidence on this fast-developing area, this paper aims (1) to explore the factors which can lead to individuals’
satisfaction with the use of technology, and (2) to examine the impact of satisfaction on productivity and job engagement. The model was tested using 536 responses from individuals who used digital assistants for work purposes. Results showed that performance expectancy, perceived enjoyment, intelligence, social presence and trust were positively related to satisfaction with digital assistants. Satisfaction with the digital assistants was found to correlate with productivity and engagement. The findings contribute to the literature focusing on the use of AI-based technology supporting and complementing work tasks. They also offer practical recommendations as to how digital assistants could be used in the workplace.

Original language	English
Pages (from-to)	572-584
Number of pages	13
Journal	Journal of Business Research
Volume	142
Early online date	13 Jan 2022
DOIs	https://doi.org/10.1016/j.jbusres.2022.01.015
Publication status	Published - Mar 2022

Bibliographical note

Publisher Copyright:
© 2022 Elsevier Inc.

Keywords

digital assistant
artificial intelligence
digitalisation
satisfaction
job engagement
productivity

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Accepted author manuscript, 585 KBLicence: CC BY-NC-ND

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title = "“Alexa, Let{\textquoteright}s Talk About my Productivity”: The Impact of Digital Assistants on Work Productivity",

abstract = "Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts beyond home oriented services to support individuals in carrying out work-related tasks. Given the lack of empirical evidence on this fast-developing area, this paper aims (1) to explore the factors which can lead to individuals{\textquoteright} satisfaction with the use of technology, and (2) to examine the impact of satisfaction on productivity and job engagement. The model was tested using 536 responses from individuals who used digital assistants for work purposes. Results showed that performance expectancy, perceived enjoyment, intelligence, social presence and trust were positively related to satisfaction with digital assistants. Satisfaction with the digital assistants was found to correlate with productivity and engagement. The findings contribute to the literature focusing on the use of AI-based technology supporting and complementing work tasks. They also offer practical recommendations as to how digital assistants could be used in the workplace.",

keywords = "digital assistant, artificial intelligence, digitalisation, satisfaction, job engagement, productivity",

author = "Davit Marikyan and Savvas Papagiannidis and Omer Rana and Rajiv Ranjan and Graham Morgan",

note = "Publisher Copyright: {\textcopyright} 2022 Elsevier Inc.",

year = "2022",

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doi = "10.1016/j.jbusres.2022.01.015",

language = "English",

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T1 - “Alexa, Let’s Talk About my Productivity”

T2 - The Impact of Digital Assistants on Work Productivity

AU - Marikyan, Davit

AU - Papagiannidis, Savvas

AU - Rana, Omer

AU - Ranjan, Rajiv

AU - Morgan, Graham

PY - 2022/3

Y1 - 2022/3

N2 - Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts beyond home oriented services to support individuals in carrying out work-related tasks. Given the lack of empirical evidence on this fast-developing area, this paper aims (1) to explore the factors which can lead to individuals’ satisfaction with the use of technology, and (2) to examine the impact of satisfaction on productivity and job engagement. The model was tested using 536 responses from individuals who used digital assistants for work purposes. Results showed that performance expectancy, perceived enjoyment, intelligence, social presence and trust were positively related to satisfaction with digital assistants. Satisfaction with the digital assistants was found to correlate with productivity and engagement. The findings contribute to the literature focusing on the use of AI-based technology supporting and complementing work tasks. They also offer practical recommendations as to how digital assistants could be used in the workplace.

AB - Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts beyond home oriented services to support individuals in carrying out work-related tasks. Given the lack of empirical evidence on this fast-developing area, this paper aims (1) to explore the factors which can lead to individuals’ satisfaction with the use of technology, and (2) to examine the impact of satisfaction on productivity and job engagement. The model was tested using 536 responses from individuals who used digital assistants for work purposes. Results showed that performance expectancy, perceived enjoyment, intelligence, social presence and trust were positively related to satisfaction with digital assistants. Satisfaction with the digital assistants was found to correlate with productivity and engagement. The findings contribute to the literature focusing on the use of AI-based technology supporting and complementing work tasks. They also offer practical recommendations as to how digital assistants could be used in the workplace.

KW - digital assistant

KW - artificial intelligence

KW - digitalisation

KW - satisfaction

KW - job engagement

KW - productivity

U2 - 10.1016/j.jbusres.2022.01.015

DO - 10.1016/j.jbusres.2022.01.015

M3 - Article (Academic Journal)

SN - 0148-2963

VL - 142

SP - 572

EP - 584

JO - Journal of Business Research

JF - Journal of Business Research

ER -

“Alexa, Let’s Talk About my Productivity”: The Impact of Digital Assistants on Work Productivity

Abstract

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Keywords

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