Ambient influence: Can twinkly lights lure and abstract representations trigger behavioral change?

Yvonne Rogers*, William R. Hazlewood, Paul Marshall, Nick Dalton, Susanna Hertrich

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

    133 Citations (Scopus)

    Abstract

    Can ubiquitous technologies be designed to nudge people to change their behavior? If so, how? We describe an ambient installation that was intended to help people decide - and to encourage them to reflect - when confronted with a choice. In this particular case, it was whether to take the stairs or the elevator in their place of work. The rationale was to push people towards a desired behavior at the point of decision-making and to reflect upon theirs and others' aggregate behavior. We describe the ambient displays that were developed and the prototyping studies in which they were evaluated. The findings from an in-the-wild study are then presented. They reveal that even though people said they were not aware of changing their behavior, logged data of their actual behavior showed a significant change. We discuss these mixed findings in relation to whether ambient displays can influence at an unconscious or conscious level.

    Original languageEnglish
    Title of host publicationUbiComp'10 - Proceedings of the 2010 ACM Conference on Ubiquitous Computing
    Pages261-270
    Number of pages10
    DOIs
    Publication statusPublished - 16 Dec 2010
    Event12th International Conference on Ubiquitous Computing, UbiComp 2010 - Copenhagen, Denmark
    Duration: 26 Sept 201029 Sept 2010

    Conference

    Conference12th International Conference on Ubiquitous Computing, UbiComp 2010
    Country/TerritoryDenmark
    CityCopenhagen
    Period26/09/1029/09/10

    Research Groups and Themes

    • Bristol Interaction Group

    Keywords

    • ambient displays
    • behavioral change
    • in-the-wild study
    • persuasive technology

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