An Existential Analysis of Consumers As “Incarnated Beings”: a Merleau-Pontyian Perspective

Ai-Ling Lai, Janine Dermody, Stuart Hammer-Lloyd

Research output: Chapter in Book/Report/Conference proceedingConference Contribution (Conference Proceeding)

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research
Subtitle of host publicationin, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes
Place of PublicationDuluth
Publication statusPublished - 2007

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