Original language | English |
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Title of host publication | European Advances in Consumer Research |
Subtitle of host publication | in, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes |
Place of Publication | Duluth |
Volume | 8 |
Edition | 2007 |
Publication status | Published - 2007 |
An Existential Analysis of Consumers As “Incarnated Beings”: a Merleau-Pontyian Perspective
Ai-Ling Lai, Janine Dermody, Stuart Hammer-Lloyd
Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)