An Exploratory Study on Sustainable Academic Business Travel: Implications for Technological Design for Behaviour Change

Business travels are a significant perpetuator for carbon emissions. With our exploratory study, we aimed to gain a better understanding of academic business travellers’ knowledge, planning strategies and mental models for sustainable travel. Analyses of the interviews and card sorting data showed that the travellers had insufficient knowledge or support for sustainable travel choices. The user experience of in-control, trust and security in the transport used was the salient factor for their choices. Our future work will focus on utilising persuasive models and interactive technologies for behaviour change to make sustainable travel choices.