An opportunity to profit from recent entrepreneurship theory

We offer a brief rejoinder to a recent critique published in the Journal of Business Venturing Insights. We look past the unprofessional tone of the critique to seek opportunities to clarify the positions we took in our work and to explain the motivations behind them. We do so by articulating seven questions worthy of clarification. We conclude our rejoinder with a discussion about the ludicrous notion of a “secret formula” for publishing novel theory and offer a few words of encouragement to other theorists interested in more constructive endeavors, such as building conceptual foundations for our field